PCD, Generic and Ethical Pharma What are they & what are the differences between them

PCD, Generic and Ethical Pharma What are they & what are the differences between them

Pharmaceutical companies collectively called as a Pharmaceutical sector of industries.
A pharmaceutical company, or drug company, is a commercial business licensed to research, develop, market and/or distribute drugs, most commonly in the context of healthcare.

Indian Pharma market & positioning broadly classified under three popular segments.
Ethical segment, PCD (Pharma – cum distribution), Generic Segment.


Let us understand each segment in detail.

Ethical segment
Ethical is purely prescription based segment. In which medicines are being marketed by team of medical representatives & line managers. They promote and share scientific information about their brands with the doctors to convince them about merits of their products over the competitors. Doctors prescribe these medicines to the patients and these medicines are made available at the chemist shops. It is oldest, largest, well established and ever growing segment in Indian Pharma market.

PCD Segment –
PCD – Propaganda-cum distribution. It offers marketing & distribution rights of pharmaceutical company to novice as well as experienced distributors for specific geography and monopoly in general against a specified target. The franchise works for selected counted customers with give and take agenda.

Generic Segment –

The basis of this segment is economical price in general. Here price comes first and then quality and packing has a role. In this segment – there is no promotion required for doctors. Generic products are being sold directly to retailers by wholesalers/distributors.

Currently Indian Government is also promoting generic medicines.

Ikon Remedies Pvt Ltd functioning as the fastest growing company expanding its horizon under Semi Generic & Semi PCD Pharma segment. Providing number of opportunities to many prospects who are looking forward to open a Pharma startup business.  Company’s USP is wide range 1800+ products which includes 600+ commonly not available products, making it different from the others.

We welcome a variety of PCD Pharma distributors, Pharma dealers, and Pharma franchise distributors, doctors from all over India to join with us for franchise requirement for our Pharma products in their respective states.

 

 

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