Through Ethical Promotion, we engage directly with healthcare professionals, backed by scientific detailing and field expertise, to ensure the responsible promotion of prescription-based medicines.

Our PCD (Propaganda-cum-Distribution) model empowers franchise partners with the rights to market and distribute our high-quality products across India, fostering entrepreneurship and expanding our market reach.

In the Generic Segment, we focus on cost-effective and wide-scale distribution of essential medicines—ensuring accessibility and affordability across underserved regions.